---
title: Google Merchant Center: Product Feed
description: How to submit products to Google Shopping: feed URL, product selection, delivery, Google requirements.
section: promotion
keywords: Google Merchant Center, feed, Google Shopping, product feed, delivery
updated: 2026-09-16
---

A product feed is a file containing all your products that Google Merchant Center automatically fetches on a scheduled basis. After this, your products can appear in Google Shopping and search results with prices and photos.

> [!tip] Who is this suitable for?
> For online stores on their own domain. The feed is not available in Classifieds mode.

## What you will need

- Website mode "Online store".
- Your connected domain. See [Your domain](/wiki/en/domain).
- Google Merchant Center account with verified domain.

## How to connect

1. Integrations → Google Merchant Center. Copy the Product Feed URL.
2. In Merchant Center: Products → Feeds → add feed by link (scheduled upload) → paste the URL.
3. Optional: Enter your Merchant Center ID in your account for reference.
4. In Settings → Site Mode → "Delivery" section, set the delivery country (ISO code, for example, UA), cost, and free shipping threshold. This data is sent to the feed.

## What products are included in the feed?

By default, all active products with prices and photos are displayed. Each product has a "Add to Google Feed" toggle: you can exclude individual products or mark them in bulk.

## Google's requirements

- Real photos of the product, without watermarks and text.
- The exact name and description, the price matches the price on the website.
- A unique product address on your domain—the site generates it itself.
- Availability: Items that are not in stock are marked as "out of stock".

## Questions and answers

### Google says "feed not found"

Check that the domain is connected and opens via https, and that the feed URL has been copied completely.

### How often is the feed updated?

The feed is always up-to-date—Google fetches it according to its schedule (usually once a day). You can request a manual download in Merchant Center.