Google Merchant Center: Product Feed
A product feed is a file containing all your products that Google Merchant Center automatically fetches on a scheduled basis. After this, your products can appear in Google Shopping and search results with prices and photos.
Who is this suitable for?
For online stores on their own domain. The feed is not available in Classifieds mode.
What you will need#
- Website mode "Online store".
- Your connected domain. See Your domain.
- Google Merchant Center account with verified domain.
How to connect#
- Integrations → Google Merchant Center. Copy the Product Feed URL.
- In Merchant Center: Products → Feeds → add feed by link (scheduled upload) → paste the URL.
- Optional: Enter your Merchant Center ID in your account for reference.
- In Settings → Site Mode → "Delivery" section, set the delivery country (ISO code, for example, UA), cost, and free shipping threshold. This data is sent to the feed.
What products are included in the feed?#
By default, all active products with prices and photos are displayed. Each product has a "Add to Google Feed" toggle: you can exclude individual products or mark them in bulk.
Google's requirements#
- Real photos of the product, without watermarks and text.
- The exact name and description, the price matches the price on the website.
- A unique product address on your domain—the site generates it itself.
- Availability: Items that are not in stock are marked as "out of stock".
Questions and answers#
Google says "feed not found"#
Check that the domain is connected and opens via https, and that the feed URL has been copied completely.
How often is the feed updated?#
The feed is always up-to-date—Google fetches it according to its schedule (usually once a day). You can request a manual download in Merchant Center.